Zimbabwe: African Sun supports sports tourism

The history of tourism in Zimbabwe can never be complete without mention of African Sun Limited (ASL).

ASL is a leading hotel operating company in Zimbabwe, offering a cocktail of internationally renowned brands.

The group currently has four divisions: City and Country Hotels, Resort Hotels, The Victoria Falls Hotel Partnership with Meikles Hospitality (Private) Limited and Sun Leisure which includes Sun Leisure Tours and two casinos located in Harare and Victoria Falls.

The company’s hotels are located in all major cities and major tourist destinations. ASL is present in four of the country’s five major cities.

Its portfolio includes The Victoria Falls Hotel, Elephant Hills Resort and Conference Center, The Kingdom at Victoria Falls, Caribbea Bay Resort, Great Zimbabwe Hotel, Hwange Safari Lodge, Holiday Inn Harare, Holiday Inn Bulawayo, Holiday Inn Mutare, Troutbeck Resort, Monomotapa Hotel , Sun Casinos (Harare Sun Casino & Makasa Sun Casino) and Sun Leisure Tours.

“To diversify our product offering and meet the dynamic needs of our various customers, the group has set up a ground handling unit (Sun Leisure Tours) to bring you safely to your preferred destination as well as an optional on-site camping at Caribbea Bay Resort and Great Zimbabwe Hotel. Packages include clean and comfortable accommodation for experienced travelers with access to all hotel amenities including Wi-Fi and activities at affordable rates, ”said Group Sales Director Maxwell Moyo.

To play an important and visible role in the tourism sector in addition to providing accommodation and transfer services, ASL is currently running an exciting “Rediscover Zimbabwe” campaign in line with the Zimbabwe Tourism Authority’s ZimBho campaign.

Africa Sun Limited recognizes the importance of tourism to the country and the whole world and rightly joins the world in celebrating World Tourism Day today, September 27th.

The Minister of Environment, Climate, Tourism and Hospitality Industry Mangaliso Ndlovu recently kicked off the Tourism Month festivities in style with a press conference in the rainforest, with a focus on the need for tourism stakeholders to adopt inclusiveness for business revival.

World Tourism Day is celebrated annually and September is Tourism Month, under the auspices of the World Tourism Organization.

National Tourism Day celebrations will be held at Paradise Pools Resort, Bindura, Mashonaland Central Province under the theme: “Tourism for Inclusive Growth”.

This campaign offers deeply discounted rates applicable to the domestic market, encouraging all Zimbabweans to travel, experience, explore and enjoy.

“We have the perfect home away from home in each of the premier destinations to ensure you enjoy the best in hospitality when you rediscover Zimbabwe,” said Mr. Moyo.

The main hotelier joined a number of other players in supporting sports tourism in the country and was one of the sponsors of an inaugural event that took place in Victoria Falls over the weekend.

The Victoria Falls Sports Tourism Festival included golf, tennis, mountain biking and the marathon.

It is the first of its kind and has contributed enormously to the development of domestic tourism.

Hotels had significant bookings, especially after a busy week when most were full as the city hosted back-to-back conferences.

ASL’s participation in the inaugural event confirms the need to promote sports tourism and to make Zimbabwe and Victoria Falls a destination of choice for domestic and international travelers.

Sports Tourism Incorporation organized the inaugural event in collaboration with Zimbabwe Tourism Authority and ZimParks and it is one of the main events promoting the ZimBho #iZim Yami and #Vakatsha campaigns.

Victoria Falls ‘only golf course, with 18 holes, sits on one of ASL-Elephant Hills’ properties and has hosted local, regional and international events.

The many wonders on offer in this beautiful country range from the picturesque Eastern Highlands, the tranquil waters of the Kariba Dam to the alluring landmarks of Great Zimbabwe and the majestic Victoria Falls.

For ASL, the health and safety of guests, employees and their families and the nation as a whole is a priority.

The group has incorporated the safety guidelines recommended by the World Health Organization (WHO) and the Department of Health and Child Welfare into its operations, which include, but are not limited to, security processes. strict hygiene compliance, vigilant temperature controls, mandatory mask wear in public areas and increased implementation of contactless check-in, payment and payment processes.

Even without physically visiting any of the wallets, customers can grab ASL packages from online packages. There are promotions such as holiday season packages, golf packages, destination wedding packages, home office packages, corporate and social group retreat packages, all aimed at giving guests a treat. rare.


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