The recovery of the Zim’s tourism sector is accelerating
The participation of local tourism stakeholders in the World Travel Market Africa (WTM) tourism fair in Cape Town, South Africa, last week marks the start of the sector’s recovery from Covid-19, the Zimbabwe Tourism Authority said ( ZTA).
The WTM Africa tourism trade show was launched in 2004 and attracts over 6,000 travel industry professionals for a business-to-business (B2B) exhibition for the inbound and outbound African travel and tourism markets.
The ZTA said: “(The) participation in WTM Africa is the start of the tourism recovery journey for the Zimbabwe destination which has been anchored by the domestic tourism market since the outbreak of the Covid-19 pandemic in 2020.
“Zimbabwe will participate in a number of regional and international tourism fairs in key source markets as part of the national tourism recovery and growth strategy.”
ZTA says that attending international travel fairs such as these will go a long way in building a positive image and trust for the Zimbabwe destination.
“It also offers Zimbabwe the opportunity to transform its image, which over the years has not always been positive, in source markets.”
The tourism sector is seen as a low hanging fruit for Zimbabwe and the government has put in place a number of incentives to ensure the sector recovers quickly so that it becomes a $5 billion industry. 2025.
Some of the incentives include waiving negative PCR test certificates for residents and returning visitors.
They are only required to present a valid vaccination certificate showing that they are fully vaccinated.
Speaking yesterday in Bulawayo during the main independence celebrations, President Mnangagwa said that in terms of tourism and hospitality, the increase in the number of airlines from three at the start of the Second Republic to 17 currently , testifies to the growth trajectory of the sector. as well as the “undeniable success of our engagement and re-engagement efforts”.
“The increase in tourism investment of more than US$142 million in 2021 and the sector’s expected rebound this year will have positive spillover effects on other sub-sectors of the economy, including arts, culture and industries. creative.
“However, tourism stakeholders are encouraged to make our tourism products affordable to locals as part of ZimBhoo’s tourism promotion campaign,” President Mnangagwa said.
Recently, Airlink introduced an additional service on which it now serves the Harare and Durban route, which are considered to be major trading centers and key markets for Airlink.
Airlink CEO and Managing Director, Mr. Rodger Foster, said: “This brand new route linking the two cities will be our third direct service to Zimbabwe’s capital, with our flights from Johannesburg and Cape Town. We are confident that the new service will promote trade and tourism between cities and between KwaZulu-Natal and Zimbabwe.
“Having non-stop flights on the route means more convenience and options for travelers who want to save time and avoid connecting to Johannesburg.”
To expand Zimbabwe’s tourism players, the Middle East market engaged in Dubai from March 5-6 at the Business Connect Centre.
More than 40 delegates from more than 25 tourism operators and facilitators participated.
ZTA Acting Managing Director Mr. Givemore Chidzidzi said the Middle East remained a lucrative and untapped market for Zimbabwe.
“It is a market that has great potential and will bring great value to the various tourism sectors,” he said.
In recent years, Zimbabwe has entered this market, as evidenced by the introduction of flights by two of the major airlines in the Middle East, namely Emirates and Qatar.
Mr Chidzidzi said access is key to the development and growth of tourism, which is why the two airlines have changed the aviation landscape in Zimbabwe.
“As we position destination Zimbabwe for recovery from the devastating impact of Covid-19 on our industry, we appreciate the confidence that both airlines have placed in our destination.
“We are optimistic that our collective approach as a sector will soon yield the much-desired results and we will still be on track to achieve our $5 billion tourism economy by 2025.”
The government has facilitated Zimbabwe’s presence at Expo 2020 Dubai to market the opportunities available in the country.