The African Tourist Office does its magic in Tanzania


  • The Tanzanian Ministry of Tourism has expressed its commitment to cooperate with the African Tourism Board (ATB).
  • The key to tourism is investment. A discussion of a 5-star Kempinski Brand hotel project in the northern Tanzania Wildlife Parks of Serengeti, Tarangire, Lake Manyara and Ngorongoro was on the agenda.
  • The President of the African Tourism Board, Cuthbert Ncube, met the Honorable Minister of Natural Resources and Tourism, Dr. Damas Ndumbaro, at his office in Dar es Salaam.

Tanzanian Minister of Natural Resources and Tourism, Dr Damas Ndumbaro, held talks with ATB President, Mr Cuthbert Ncube, aiming for joint cooperation in the commercialization of Tanzanian tourism and tourism investment opportunities in worldwide.

“Tourism has become the main economic sector which provides direct employment, foreign exchange and global recognition, with such enjoyment for wildlife tourism with an emphasis on coastal and cultural tourism which has enhanced Tanzanian tourism in attracting various market segments for both tourists and visitors. and also for investment opportunities, ”said the Minister.

It is in this context that the African Tourism Board (ATB) works closely with the Ministry of Tourism to help drive, sustain and reshape the destiny of tourism. Tanzania is considered to be a gem of Africa which offers so much to investors and travelers.

“The political and economic stability which has played a vital role in the process of economic growth in Tanzania has attracted reasonable traffic from the international community to the country. The passionate impetus of Her Excellency President Samia Suluhu Hassan, who has become the country’s number one tourism ambassador in promoting Tanzania as a premier tourism destination in Africa, [is] also placing the sector as an essential pillar for sustainable growth in the country, ”said Dr Damascus.

The Minister stressed the need for closer global collaboration to achieve the goals of the main economic drivers that will lead to both independence and economic empowerment of the majority of Africa.

Regarding the main discussions, ATB has committed with the Tanzania Tourism Board to collaborate and work closely with the country to achieve its projected growth of 30% of GDP from sustainable growth. direct tourism.

Ncube added, “If there was a time for Africa to rise, grow and control the growth of its economies, there has been no better time than now with a focus on greater collaboration in tourism and other viable sectors providing assurance for a more sustainable and protected economic growth that will benefit the continent as a whole.

Together with the African Tourism Board, a European delegation from Bulgaria visited the National Tourism College of Tanzania, which has been instrumental in training frontline ambassadors who currently play a critical role in economic growth. tourism.

An international delegation met in Tanzania the Tanzanian Minister of Tourism (center), including the President of the African Tourism Board (right).

According to Cuthbert Ncube, this is the role of the African Tourism Board. Cuthbert has been running ATB since 2019. She is based in the Kingdom of Eswatini with her international marketing office in Hawaii, USA.

He concluded by saying: “A brotherhood of African states is the best legacy we can live and leave behind. The tourism sector is one of the main economic engines, thus increasing the contribution of tourism to the domestic product of the region. It is time to join forces and unite our resolve. It’s time to act as one man for a flawless result.

“Now is the time to speak with one voice.

“Let go of the walls of separation and let the bridges cross the ditch.

“We are one, and we are Africa.”

You can find more information about ATB at africantourismboard.com.

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