South African tour guides receive Chinese language training to attract more tourists

JOHANNESBURG – Sixteen interns representing tour guides from the Northern Cape, Northwestern and Free State in South Africa have started a six-week Chinese course in Johannesburg with the aim of attracting more Chinese tourists.

The training program, which began on Monday, was conducted as part of the cooperation between the Confucius class of the Chinese Culture and International Education Clearinghouse and the South African Ministry of Tourism.

The Confucius class of the Chinese Culture and International Education Clearinghouse was established in July 2014.

Uveshnee Pillay, director of the Tourism Department, told the opening ceremony that tourism is an important cooperation sector between China and South Africa.

She hopes Chinese-speaking tour guides will attract more Chinese tourists.

Zhou Yong, Cultural Affairs Advisor at the Chinese Embassy in South Africa sent a congratulatory video at the opening ceremony.

Zhou said China and South Africa have enjoyed mutually beneficial cooperation in tourism, and language training for tour guides is one of the most practical and effective measures welcomed by the industry. tourism.

The Confucius class has undertaken five annual Chinese language training programs for the South African Ministry of Tourism’s Tourist Guide Office since 2016.

In 2019, South Africa signed a two-year deal with Chinese internet company Tencent, using its popular WeChat platform to market tourism to millions of people in China.

“This strategic cooperation agreement is one of many initiatives developed to increase arrivals from China to South Africa,” former Tourism Minister Mmamoloko Kubayi-Ngubane said in a statement at the time.


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