Six major trends for traveling in Africa in 2022: Travel Weekly

Heading into 2022, Africa experts shared their main trends in Africa for the coming year:

Exclusivity and confidentiality

“We expect to see more requests for private experiences that allow customers to enjoy specific attractions in the most exclusive way possible,” said Wayne Nupen, regional tour manager at AndBeyond.

Regenerative journey

“’Restorative safaris that positively impact conservation and communities are sought after, along with intimate and authentic experiences that not only provide guests with life-changing experiences, but also give back to the world in a way that inspires positive action, ”said Hadley Allen, Commercial Director of Wilderness Safaris.

Family trip

Elizabeth Gordon, co-founder and CEO of Extraordinary Journeys, said family travel remains one of the main types of itineraries she books.

This is echoed by Allen, who said Wilderness is also seeing increased demand for family travel, which includes multigenerational family safaris, as well as smaller groups, where, for example, mother and daughter travel together.

“There is a willingness among these families to create memories and reconnect with each other and with nature after months of confinement,” she said. “It is recognized that an Africa safari offers the perfect opportunity to do so, while also experiencing extraordinary wildlife encounters, adventure and the great outdoors in some of the most pristine wilderness areas of the world. world. “

Additionally, according to Sherwin Banda, president of African Travel, multigenerational family groups are outperforming previous years in terms of demand and travel.

Travel in one country

According to Allen, travelers spend more time in one place instead of visiting multiple countries, thus avoiding the need for more Covid tests, resulting in a more relaxed trip.

Karen Zulauf of Deeper Africa observed a similar trend and said travelers will increasingly opt for a single country, with cross-border safaris being left out.

Banda also saw a single-country focus, driven largely by frustration around the protocols.
“They stay longer in a country, spend more and deepen,” he said. “They connect in a much deeper way with the destination than ever before.”

Back to basics

“For Americans, Africa will always be about its wildlife,” said Jim Holden, president of Holden Safaris. “Suppliers may offer different versions of the safari experience, but whatever the differences, the essential experience must include the morning and afternoon safari. ”

Holden explained that until we all learn to live with Covid, without the shutdowns we’ve experienced over the past two years, he doesn’t see people looking for “new” safari ideas. “The proven wildlife safari is still the number one reason Americans learn about safaris,” he said.

Solo travel is growing

Solo travel to Africa has increased by double digits, according to Banda. “We have never seen this demand for people willing to travel alone,” he said. “One of the blessings of Covid is that attitudes have changed. They are now thinking, ‘I want to travel but I have no one to travel with. I will do it myself. “”


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