Sharjah will present its latest destinations and events at the WTM

Through its participation, SCTDA will pursue its strategic objectives of promoting the emirate as a popular travel destination at prestigious global events.

The Sharjah Commerce and Tourism Development Authority (SCTDA) has announced its participation in the World Travel Market 2022 (WTM), which brings together 51,000 travel and tourism industry professionals to the British capital from November 7-9.

Through its participation, SCTDA will pursue its strategic objectives of promoting the emirate as a popular travel destination at prestigious global events. The entity leads a delegation of 17 public and private sector entities, namely Environment and Protected Areas Authority (EPAA), Sharjah International Airport, Sharjah Investment and Development Authority (Shurooq), Sharjah Art Foundation (SAF), Expo Center Sharjah, Sharjah Heritage Institute, Sharjah Sports Council, Sharjah Old Cars Club, Sharjah Airport Travel Agency (SATA), Sharjah National Hotels, Golden Sands Hotel, The Chedi Al Bait Hotel, Al Badayer Retreat by Mysk, Sheraton Sharjah Beach Resort & Spa, Coral Beach Resort Sharjah, COSMO Travel and TravTalk.

These entities will present their latest developments across the emirate, including key projects taking shape in the key sectors of tourism, leisure, heritage, culture, sports and hospitality, as well as the measures that they take to preserve the rich biodiversity and cultural heritage of Sharjah. With their participation, SCTDA will also highlight its new developments and projects, tourism offers and services, stay options and hotel establishments across the emirate.

The Sharjah Pavilion at WTM 2022, managed by SCTDA, will serve as a nexus for potential businesses, investors, travel professionals as well as visitors and tourists in Europe to dwell on their areas of interest and learn more about new and emerging perspectives in Sharjah’s dynamic travel and tourism market.

Khalid Jasim Al Midfa, Chairman of SCTDA, said: “As an international forum to promote new global tourist destinations in the European market, Sharjah’s participation in the WTM this year will provide a unique opportunity to consolidate the position of the emirate. globally as one of the region’s favourites. destination. »

Sheikha Hoor Bint Sultan Al Qasimi, President and Director of Sharjah Art Foundation (SAF), said: “The Sharjah Art Foundation is delighted to be part of this year’s World Travel Market alongside Sharjah Tourism. Our participation in such a global tourism event not only underscores our strong commitment to engaging communities through arts and culture, but also encourages people to experience Sharjah’s rich heritage and our exciting contemporary initiatives. An important part of our mandate is to preserve the city’s historic sites by converting them into spaces to cultivate and catalyze cultural and artistic thought. The Foundation shines a light on Sharjah’s distinct culture and history and encourages an understanding of the transformative role of art through our exhibitions, performances, music and film programs throughout the year, as well as our core initiatives, including the Sharjah Biennale and the March meeting.

Hana Saif Al Suwaidi, Chairwoman of the Environment and Protected Areas Authority (EPAA), said, “We are part of Sharjah’s showcase at WTM 2022 to help promote Sharjah and its achievements as a as a leading international tourist destination. One of our main offerings this year is the Sharjah Safari – the world’s largest wildlife safari outside of Africa, hosting over 120 species in environments similar to native African terrain, which added a competitive element unique for tourism in Sharjah.

Ali Salem Al Midfa, Chairman of Sharjah International Airport Authority, said: “Our participation in this edition is part of the Sharjah government’s strategy to attract more investment in the travel sector and tourism, which is a key pillar of our national plan for sustainable economic growth as well as a major contributor to boosting Sharjah’s profile on the global travel and tourism map.

Ahmed Obaid Al Qaseer, Acting CEO of Sharjah Investment and Development Authority (Shurooq), said: “Sharjah Investment and Development Authority (Shurooq), is delighted to be part of the pavilion. of Sharjah at WTM 2022 led by Sharjah Trade and Tourism Development Authority (SCTDA), which will bring the world’s attention to the latest unique developments and projects in the leisure, hospitality and tourism sectors , adventure, culture and heritage that raise the profile of the emirate as a winning example of a city where business, life and the environment live in perfect harmony with each other.

Essa Hilal Al Hazzami, Chairman of the Sharjah Sports Council, noted that this participation is an opportunity for the Council to highlight how sport plays a major role in harnessing the country’s potential.

Historically and geographically diverse, reflecting its civilization and city, he said hosting major world tournaments and events and having direct contact with UAE guests offers a direct and powerful message to all, including the impact is stronger than traditional advertising messages.

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