SCTDA’s Far East Asia Showcase Tour maps major cities to promote Sharjah Emirate

Sharjah: The Sharjah Commerce and Tourism Authority (SCTDA) has traveled further east with a comprehensive three-country tour of Far East Asia 2022 to highlight and promote the emirate of Sharjah whose potential as a world-class hub for tourism continues to grow exponentially with many new developments emerging in a variety of sub-sectors including leisure, hospitality, retail, culture, education, adventure and ecotourism.

A delegation led by the SCTDA, in partnership with Emirates Airline and Rida International Travel, included officials including a number of travel and hospitality agencies and hotel representatives in Sharjah from the travel agency of the Sharjah Airport (SATA), Agaza Travel Agency, Cozmo Travel, Wasl Asset Management Group, DoubleTree by Hilton Sharjah, Golden Sands Hotel and Golden Tulip Hotel.

The Roadshow will take place in the cities of Hanoi and Ho Chi Minh City in Vietnam; Kuala Lumpur, Malaysia and Jakarta, Indonesia, from October 17 to 24, to promote the emirate’s growing tourism potential and emerging business opportunities and to continue to attract a steady flow of tourists from the Far East, one of most important source markets for Sharjah.

The visiting delegation meets around 250 tourism board officials, tour operators, travel agents, business representatives and other industry players in the four cities, and more B2B networks and dinners, make detailed presentations to educate these markets about the history and culture of Sharjah. and its growing potential for tourists from the Far East – vacationers and business travelers.

The roadshow is part of SCTDA’s ever-evolving programs aimed at enhancing the travel experience in Sharjah and raising awareness in global markets of the Authority’s international initiatives that align with its vision to promote Sharjah as a tourist destination. regional and global ideal to discover.

During the tour, emerging attractions in the emirate including significant projects in the region were highlighted, such as “The Serai Wing, Bait Khalid Bin Ibrahim, Mysk Najd Al Maqsar Village in Khorfakkan, Nomad by Mysk, Mysk Moon Retreat, all of which are designed for luxury accommodation and inspired by the heritage and surrounding nature, promoting sustainability and ecotourism. Other destinations include Sharjah Safari, located in Al Bridi Game Reserve in Al Dhaid City, which is the largest safari park outside of Africa, Kalba Floating Theatre, Al Hira Beach, Kalba Waterfront Mall.

The Far East Asia 2022 roadshow also builds on Sharjah’s longstanding relationship with the Far East, as SCTDA seeks to strategically promote this relationship across all key sectors that contribute to the growth of Sharjah’s national economies. and the United Arab Emirates.

The future of tourism between the Far East and Sharjah brighter than ever

His Excellency Khalid Jasim Al Midfa, Chairman of the Sharjah Trade and Tourism Development Authority (SCTDA), said: “The Far East has always been a very important tourist market for Sharjah and we are here because we believe in the enormous growth potential that we can mutually benefit by increasing travel and tourism opportunities to Sharjah by working closely together.

“Sharjah saw 36% growth in customers from the Far East in 2021 and received over 70,000 customers from the Far East in 2021, compared to just over 52,000 in 2020. While flights passengers entering our city resume pre-Covid levels and as we continue to offer new and more exciting ways to explore and experience our city, the future of tourism between the Asian Far East market and Sharjah looks more promising than ever,” he added.

Sharjah Tourism Market Overview 2021 – Asia and Far East

In 2021, hotels in Sharjah saw a 36% increase in guest numbers, receiving more than 70,000 guests from countries in the Far East, compared to around 52,000 in 2020. The number of visitors and tourists from Indonesia recorded an increase of 5% in 2021 compared to the previous year while there was a significant growth of 14% in the number of visitors from Malaysia during the same period.


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