SAFARICOM: ANNOUNCES THE SPONSORSHIP OF 6 MILLION KES FOR THE 10TH EDITION OF THE EAST AFRICAN SAFARI CLASSIC RALLY

Tenth edition with more than 90 participants from all over the world.

Nairobi, Kenya – 1 February 2022…Safaricom today announced KES 6 million sponsorship for the tenth edition of the East African Safari Classic Rally through its M-PESA platform.

The nine-day rally, which kicks off on February 10 and runs until February 18, is expected to feature a record number of Kenyan and international drivers from more than 15 countries around the world covering up to 5,000 kilometers across the country.

“Safaricom has been a major supporter of the East African Classic Safari Rally for the past two editions. Our involvement in this event underscores our commitment to nurturing talent in the sport. By featuring local and international drivers, the rally offers an opportunity to empower and inspire more local drivers,” said Safaricom CEO Peter Ndegwa.

This year’s Classic Rally revives the spirit of the original Safari Rally, which put East Africa on the motorsport map and earned an unassailable reputation as the toughest rally in the world.

The rally will start with a shakedown at Kedong Ranch in Naivasha, before heading to Sarova Woodlands in Nakuru, Aberdare Prestige in Nanyuki for two days, Kilima Camp in Amboseli for three days, Salt Lick Lodge in Taita Hills, before ending at Ocean Sports at Watamu, where the awards gala will be held.

“We are pleased that Safaricom through its M-PESA Global and M-PESA App platforms is part of the tenth edition of the East African Safari Classic rally. The tenth edition is one of a kind as we will have a record number of participants from across the world, which is a big increase from previous editions,” said Joey Ghose, East African Safari Classic Rally Chairman.

The East African Safari Classic rally has been run every two years since 2003 and is open to two-wheel drive and naturally aspirated rally cars built before 1985. The race aims to showcase the beauty of the East African landscape with vehicles traveling through game parks, with overnight stops at the best lodges and hotels in the area.

Previous Classic winners include motorsport legends such as Björn Waldegård, Ian Duncan, Stig Blomqvist and local driver Carl “Flash” Tund.

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