Pulse Influencer Awards, the biggest rewards for content creators on the continent
This digital frontier gave space to talented people who couldn’t access mainstream media to showcase their talents and build their own audiences around their content.
The emergence of the Covid-19 pandemic increased demand for content as many people were confined and schools and jobs were limited. The pandemic has turned out to be a blessing in disguise as it spawned dozens of content creators on different social media platforms.
In 2021, while the pandemic was under lockdown, Pulse Africa, Africa’s leading digital company, created the Pulse Influencer Awards which aim to recognize and highlight the shining lights in the influencer space in Africa, who are building always engaging active communities around their niche and craft.
The awards take place in Nigeria, Kenya, Ghana, Uganda, Senegal and Ivory Coast in different categories across all online platforms.
“The African media landscape, like the rest of the world, is changing rapidly. Digital media is the new mainstream, and as such, the role of influencers in driving this change cannot be overstated.
“Our initiative is primarily focused on engaging communities of influencers in each of our markets, highlighting the most consistent and impactful creators, and ultimately also helping to drive digital media growth across Africa”, said Kanyinsola Aroyewun, Content Growth and Marketing Manager at Pulse.
In Kenya, the first awards event took place on October 9, 2021, where more than 23 awards were presented to deserving winners from different categories. The first prizes received more than 2 million votes in the markets of Nigeria, Ghana, Kenya and Senegal!
The Pulse Influencer Awards are coming back in 2022 even bigger and better
The awards come at a time when Covid restrictions have eased further and the value of content creation and influencers has been understood.
In this year’s edition, 22 content creators will be recognized for their stellar works in different categories voted on by members of the public.
The award voting stage is part of the final stages before the final award ceremony.
Before voting, nominees are selected by members of the public through open nominations which sees dozens of influencers nominated by their fans.
The final list is then established by an independent jury which selects the ten best nominees by category by evaluating the creativity, the quality and the reach of the content, the engagement and the development of the community as well as the use of the social tools of each nominated.
This year’s judging panel includes Jennifer Ochieng, film/TV publicist, Gathoni Kimuyu, acclaimed screenwriter and producer and voice actor, Loreh Marvin digital marketing specialist, Brian Kuira digital marketing and public relations specialist and Brian Mutinda, associate creator director and digital marketer.
The judging panel also includes renowned chef and content creator Qamili Dave, digital marketer and content creator Brian Mbunde, Joan Melly a content creator and marketer and finally Charles Wahinya an influencer manager and digital marketing strategist .
Apart from a high turnout and a bigger event, this year’s edition also saw a good number of sponsors coming to support the ceremony.
In addition to the rewards, the winners will walk away with gifts offered by the sponsors.
The first edition of the PIA saw names such as Crazy Kennar, Joy Kendi, Ajib Gathoni and Boniface Mwangi, among others, take home prizes in their respective categories.
Boniface Mwangi, who was crowned Twitter Influencer of the Year, chose to present the award to one of two other nominees in the category – the irreverent Esther Kazungu.
Explaining why he chose to recognize and reward Kazungu, Mwangi said he believed she was boldly and uncompromisingly challenging leadership and governance in Kenya.
“I want to thank you so much for your votes and for giving me this award, nashukuru sana and it’s because you support me that I have this powerful voice. And let this victory encourage you all to raise your voice because that if you shut up when injustice happens then you embolden people who are bad.”
“But I’d like to share this award with Esther Kazungu and I’d like to give my reasons. I’m a huge fan of hers and in a world where celebrities – and even people who make money from influencers – have afraid to bring up political topics, she’s not afraid to poke fun at the establishment and make fun of politicians while making us laugh!”
“So this award goes to Esther Kazungu for the work she has been doing for a year and I would like to encourage her to continue doing this work,” Boniface said before inviting Ms. Kazungu to receive the award.
The winners walked away with gift baskets while the winner of the travel category received a stay from the hosts of the 2021 edition.
This year’s theme celebrates Afro-excellence.