Proactive Health and Sustainable Nutrition Highlight Kerry Flavor Trends

BELOIT, WIS. – Consumers will seek out tastes that offer novelty, over-the-top indulgence and targeted health benefits in the coming year, according to Kerry’s 2022 Global Taste Charts.

The taste and nutrition company analyzed product launch activity through restaurant menu penetration, research reports and its own proprietary internal insights engine, which reviews content from social media influencers, to predict the best new flavors for the coming year. He has found that trends that have been accelerated by the COVID-19 pandemic are growing further and becoming more sophisticated, with consumers seeking new tastes paired with familiar formats and flavors.

The trend could lead to some interesting combinations, like beer mixed with kombucha and sage, or chocolate milkshakes with lavender and chili peppers. Kerry predicted that barbecue flavors will continue to grow in savory snacks as consumers seek nostalgic yet experiential flavors.

“This year, we will see an increase in the thirst for new experiences and exciting new flavors,” said Soumya Nair, global director of research and consumer insights at Kerry. “We will see consumers looking for an element of surprise in traditional formats, as well as convenience. Brands can appeal to this desire for novelty by pairing up-and-coming, emerging flavors with old classics.

Cravings for newer flavors — such as Nashville Hot, “all bagel” seasoning, and chili crisp — are driven by consumers who seek surprise and delight from their foods and beverages, according to Kerry. Movement restrictions over the past two years have also led consumers to “travel the world” through their taste buds, with Furikake (a Japanese condiment made from dried fish, sesame seeds and seaweed) and Sambal (an Indonesian chili sauce) popular in meals and appetizers. .

Filipino, Brazilian, Moroccan, Peruvian, Argentinian, Ethiopian and South African dishes were among the fastest growing global cuisines last year, according to Kerry’s Taste Charts.

“In today’s travel-deprived market, people want to travel through their taste buds – with authentic original Asian and Indian flavors set to make a bold comeback in emerging food and beverages,” Ms Nair said.

Health and sustainability

Taste is leading the way when it comes to the growing focus on gut health, immune support, and emotional well-being. Turmeric saw a 129% increase in its use on restaurant menus in 2021 compared to four years ago. Other flavors that signal better-for-you attributes, such as collagen and green coffee extract, show up in a wide range of applications.

“The COVID-19 pandemic has affected consumers on a deeply emotional level, changing priorities and perceptions around health and wellness,” Ms Nair said. “Emerging flavors and ingredients paint a picture of the proactive consumer looking for functional foods and beverages that help them achieve their overall health and wellness goals.”

Sustainability is another important driver, as more and more consumers are looking for food and beverage products that have a positive impact on the planet and on their personal health and well-being. According to a study by Kerry, almost half (49%) of global consumers now consider sustainability when purchasing food and beverage products.

“Consumers are looking for products with friendly ingredients, clean labeling claims and locally and ethically sourced ingredients,” Ms. Nair said. “In the charts, we see this demand through ingredients such as botanicals and spices that are ethically sourced from their country of origin (such as cloves, cardamom, tamarind, black pepper, lavender, etc.).

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