PME – The future pioneers of a new tourism sector

Press releases of Thursday, September 16, 2021

Source: Africa Travel


South African Tourism Acting CEO, Sthembiso Dlamini

The Africa Travel and Tourism Summit is fast approaching and it promises to be the continent’s most exciting gathering of tourism actors to date. There is no better way to kick off the event than by dedicating a day to empowering future pioneers and game changers in the tourism industry.

The Summit will be held simultaneously in three major cities in Africa – Johannesburg, Durban and Lagos – from September 19 to 21. The hybrid event gives delegates from around the world the opportunity to attend physically or virtually. It also gives people outside of Africa the opportunity to be a part of the Summit as they can schedule events according to their time zone.

Small and medium-sized businesses are seen as crucial for the new tourism created by the outbreak of COVID-19. They bring new ideas and flexibility to adapt to a new tourism economy. The SME Day will focus on best practices in an ever-evolving Africa brand and provide these companies with opportunities to exchange leads and collaborate as drivers of sector transformation.

South African Tourism Acting CEO Sthembiso Dlamini said SME Day aims to prepare these companies for the new future of tourism. “The Summit is what the African travel industry needs right now and SMME Day is an ideal way to revive the tourism economy, as small and medium enterprises are the backbone of tourism. Many of the businessmen attending SMME Day will be seasoned entrepreneurs. They don’t want to know how to run their business. Instead, they’re here to find ways to adapt their businesses to a new kind of tourism market.

Dlamini adds that the new post-COVID tourism sector will rely more on digital technology, strict health and safety standards and new ways of organizing travel, especially for the outdoors. But she cautions against too much speculation and calls for industry players to focus on collaboration instead. “Right now we can’t really predict what the tourism market will look like or what it should be. Instead, we should be devoting our energy to working together to rebuild the tourism sector and make it even more robust than it was before the COVID-19 era. “

With the theme “Re-awakening Africa”, the Summit calls on all tourism stakeholders to reflect, reinvent and revive a tourism sector ravaged by the COVID-19 pandemic.

Due to the COVID-19 pandemic and restrictions, in-person participation in Small Business Day is not guaranteed. However, it is possible to visit the event’s website to register and participate virtually.

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