Nigeria: Swarovski reveals the brand’s latest influencers in the Nigerian market
Swarovski Nigeria unveiled two fashion enthusiasts and social media influencers, Temi Young and Diana Eneje, as the brand’s new influencers at an event at its flagship store in Lagos recently.
The two will join a diverse and influential portfolio of brand influencers from the Swarovski tribe in Nigeria.
Young is a lawyer, presenter, beauty blogger, and represents a tribe of rising stars with modern grace and tasteful glamor. Eneje, who is a model and recipient of the Nigerian Teens Choice Most Influential and Fashionable Model award, represents a very young tribe familiar with street fashion and the glamor of new brands.
Through its ‘Ignite Your Dream’ campaign, Swarovski Nigeria will also deploy its e-commerce platform as a tool to amplify the voices and personalities of the brand’s influencers to inspire existing customers, potential buyers, fashion enthusiasts and fans of fashion. the brand.
Speaking about the new hires, Polo Luxury Group Executive Director Jennifer Obayuwana said: âWe welcome Temi young and Diana Eneje to the Swarovski Nigeria family. independence and authenticity “
“Temi and Diana embody the authentic spirit of the Swarovski brand, rooted in positive values ââand so we are delighted to share with you the unique activities we have planned with them,” she added.
Speaking on behalf of the new hires, Temi Young said: “I am thrilled to be a new influencer for the Swarovski brand for the opportunity it offers. Like me, the brand is driven by a passion for creativity. and is young. Through this partnership, I look forward to working on activations designed to bring the Swarovski brand even closer to our style tribe. “
This latest partnership reflects Swarovski Nigeria’s progress in using its innovative model of working with influencers to generate strong growth to achieve the brand’s goal of making affordable luxury pieces easily accessible to Nigerians.
Swarovski Nigeria offers the best crystal jewelry in the world, with an emphasis on trends, design and elegance. The brand builds on the 125-year heritage of the global Swarovski brand, which embodies creativity, exceptional quality and expertise with each cut crystal piece telling a unique story of the mastered craftsmanship of the Swarovski brand.