Men’s clothing brands to watch out for

In an age of home offices, increasingly permeable dress codes and flattened hierarchies, it is high time that free men, and all those who like to dress in masculine fashion, ditch their restrictive masculine corsets.

A good example of how some heroes don’t wear capes – but skirts – are Spanish teachers who, in solidarity with a student who was kicked out of school for wearing a skirt in class, now wear skirts in class too. . The hashtag #ClothesHaveNoGender (#LaRopaNoTieneGenero) sums up what the most modern dress code of all means: anything goes! And if it’s a classic suit and tie, gentlemen, go for it!

James from Tokyo

Tokyo James is a Nigerian-British luxury fashion brand founded in 2015 by Iniye Tokyo James. Created between London and Lagos, his collections emphasize the use of traditional Saville Row tailoring and break with tradition through unconventional color and material choices, making James a growing cult in the world. whole world. The A / W21 collection, titled “Ogidi Okunrin” (The Strong Man), was officially launched during Milan Fashion Week in January.

Target group

“The Tokyo James brand appeals to the modern man by creating pieces that can be easily translated and organized into intergenerational and timeless clothing that can also be passed down from generation to generation,” explains the PR representative. “In the heart of Tokyo, Tokyo James creates irreverent pieces with cultural aspirations. When we introduce the brand to retailers, we look for the retailers who best represent our brand. We look for retailers who understand the brand and offer unique fashion, dynamic and avant-garde so that our brand fits well with the other designers sold. ”

Resellers / Agency

“We are currently working with the Ithaki Paris sales agency. Our dealers are: Dover Street Market (New York / LA), Garage Paradis (Paris), Browns (London), The Folklore (New York), Temple Muse (Nigeria). “

Price points (retail)

Prices vary from 175 to 3000 pounds or approximately between 200 and 3500 euros.

Blue marble

Bluemarble is a menswear brand founded in 2018 by Anthony Alvarez and based in Paris. Each collection takes Alvarez’s Bluemarble aesthetic and focuses on a different city or place for inspiration, each a melting pot, heritage or subcultures created by an emerging youth and embracing influences from other parts. of the world. Each season Bluemarble composes a complete wardrobe that embodies a new paradigm built on the new values ​​of contemporary men’s fashion.

Target group

“Everyone! The commonalities of cultures around the world and the vibrancy of their youthful scenes are at the heart of Bluemarble’s inspiration.”

Resellers / Agency

Selfridges London, Printemps Paris, Selfridges Online, 24 Sevres Online and The Webster New York, among others.

Price (UK):

Jackets and coats from 390 euros, knitwear from 210 euros, pants and shorts from 240 euros, shirts from 280 euros, T-shirts from 75 euros, hoodies from 180 euros.

Weber + Weber

Austrian origin meets Italian craftsmanship: Weber + Weber is the protagonist of a new men’s fashion, the brand swaps formality for comfort. Building on boiled wool, an in-house development only Weber + Weber uses, the WW Travel Blazer in boiled wool has become a product icon for the brand.

“The look is there, especially since classic ready-to-wear is in little demand at the moment. But you can easily wear a Weber + Weber Travel Luxe jacket with jeans as well as to a meeting. Important work Weber’s inherent comfort Weber + jackets are basic, ”explains Matthias Schwarte, who represents the Weber + Weber brand in Germany and Austria with his Schwarte office in Munich.

Target group

“Weber + Weber is aimed at connoisseurs. It is aimed at shops that really know good men’s fashion. The brand is also aimed at people with personality who express their individuality through their clothes. Their distinction is discreet: better quality, more refined materials, greater comfort.

Resellers / Agency

Weber + Weber is distributed in Germany and Austria by the agency Schwarte, in Switzerland Mirjams Fuchs with the agency MPH is responsible for the high positioning of the brand. In addition, Weber + Weber has an internal sales manager for the DACH region, Julia Mehnert.

The brand is positioned with 160 exceptional specialist retailers such as Braun Hamburg, Lodenfrey Munich, Gränicher in Lucerne, Sagmeister Der Mann Bregenz or Schnitzler in Münster. Internationally, Trunk Clothiers in London and Zurich is one of the largest accounts.

Price points (retail)

With base price ranges of 500 to 700 euros for jackets, Weber + Weber is positioned in the sophisticated segment of high-end menswear.

Studio Valletta

Pierre-François Valette launched his brand in Paris in 2020 after training at the Ecole de la Chambre Syndicale de la Couture Parisienne, at Atelier Isabel Marant and specific training at Maison Saint Laurent. The emphasis on tailoring, creative approach and craftsmanship, it combines with a particular desire for storytelling as well as arts and stage performances.

Valette Studio is committed to a new reinterpretation of the male wardrobe, respecting a classic construction, softening it to give the silhouettes a contemporary look. Particular attention is paid to the materials used, many of which have a lasting dimension and stylistically contribute to each of the pieces on offer which appeal to both women and men. Valette Studio tells complete stories and associates accessories with its ready-to-wear: hand-knitted bags, scarves and hats, belts and ties.

Resellers / Agency

For the moment only available on the brand’s website.


Pants from 495 euros, shirts from 350 euros, jacket from 975 euros, T-shirt from 169 euros.

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