Melaka calls on Lazada to host an e-bazaar to support local tourism
The state government of Melaka and Lazada have collaborated to host a “Melaka E-Bazaar” page on the e-commerce platform’s website in a joint effort to support the local tourism industry.
Lazada e-bazaar landing page now showcases Melakan’s travel and hospitality products via the e-commerce platform’s ongoing ‘Buy now, travel later’ campaign in conjunction with the celebration of the UNESCO Day of the World Heritage City of Melaka. This collaboration is an initiative of the Ministry of Tourism, Arts and Culture of Malaysia aimed at enhancing synergy and cooperation among actors in the tourism and culture industry in order to make Malaysia the tourist and cultural destination. favorite.
The three-month “Buy Now, Travel Later” campaign aims to boost economic activity for more than 1,000 businesses in Melakan that have been affected by the COVID-19 pandemic. Online shoppers can purchase open date tickets, with a validity period of approximately one year, on the page to be used later to book vacations and accommodation, once travel restrictions are lifted.
According to the joint press release, travel-hungry Malaysians will also benefit from the campaign as they can take advantage of offers on “Buy now, travel later” tickets to popular tourist attractions in Melaka, including travel packages, hotel and homestay packages, variety of local Melaka products, among others. Lazada users can also collect special discount coupons on the “Melaka E-Bazaar” page. Lazada has refused to share the campaign’s monetary investment and the business return she hopes to achieve.
Local micro, small and medium enterprises (MSMEs) will also be eligible for the Lazada program. Pakej Pintar Niaga recovery plan (smart business). MSMEs and local entrepreneurs are encouraged to take advantage of the benefits offered by the initiative, such as exemption from registration fees, access to training at Lazada University, innovative tools from Seller Center, credits advertising, high traffic exhibition slots, “Free Shipping” incentives, dedicated 90-day support, among others. Darren Rajaratnam, COO, Lazada Malaysia said A + M separately that the package was developed to help local MSMEs digitize at zero cost.
Citing his recent mid-year sale as an example, Rajaratnam said participating MSMEs had nearly doubled year on year on Lazada, with the top-selling MSME exceeding “well over the million mark. ringgits just during this sale “. The company also saw the rakyat play an active role in the country’s economic recovery through online consumption, which has helped Malaysian MSMEs on Lazada to triple their order volumes compared to the previous year’s mid-year sales, he said. he adds. The launch of the “Buy Now, Travel Later” campaign, held in conjunction with the mid-year sales, will help Melakan businesses benefit from increased traffic on Lazada for optimal customer outreach, Rajaratnam said.
Sa’ari Basiron, managing director of Tourism Melaka, said the partnership with Lazada comes “at the right time as the pandemic has negatively impacted Malaysia’s tourism industry.” She added that tapping into Lazada’s customer base across the country hopes to help generate sustainable cash flow for struggling Melakan businesses and take the strain off the local travel industry.
To help local MSMEs, MDEC has also launched its Go-eCommerce and Shop Malaysia Online (SMO) integration campaigns as part of the Belanjawan 2021 initiatives (national budget), with both campaigns scheduled to run by December 31. 2021. E-commerce and SMO integration campaigns aim to reduce operating costs and ensure businesses take advantage of new opportunities, as well as build the agility and resilience of local businesses. It also aims to increase consumer confidence to buy from local producers and businesses, ensuring Malaysian businesses remain viable and competitive.
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