Mastercard and PayFast organize a masterclass to help SMEs start or grow a resilient online business

Mastercard has partnered with the online payment gateway PayFast to host a free virtual Masterclass for SMEs wishing to start or grow an online business

The Masterclass brings together some of South Africa’s business and management gurus, including Vusi Thembekwayo and Lebo Lion, to share their ideas on how SMEs can start or grow their business online, mitigate risk and thrive in the new normal

Johannesburg, South Africa – November 17, 2021: As small businesses accelerate their digital transformation efforts in response to the pandemic, Mastercard has partnered with the online gateway PayFast to host “Empowering Every Business SME Masterclass” – a free virtual webinar designed to help entrepreneurs to sustain their e-commerce businesses in an increasingly digital world.

Under the theme “The New Age of Digital Entrepreneurs: Growth Re-loaded”, the masterclass brings together some of South Africa’s business and management gurus who will share ideas on how SMEs can start or grow their businesses online, mitigate risk and storm the “new normal”.

Vusi Thembekwayo – a venture capitalist, bestselling author, renowned entrepreneur and global speaker – will share his ideas on how SMEs can ‘build a Web 3.0 business’ and create above-market value in a post-Covid world. 19. Award-winning entrepreneur, speaker, coach and business influencer Lebo Lion will share tips on how SMEs can humanize their brand using the digital marketing mix. It will be followed by a roundtable during which Anita Opperman, director: commercial sales specialist at Mastercard South Africa, Celeste le Roux, co-founder of madebyartisans, and Colleen Harrison, marketing manager at PayFast, will discuss the opportunities and tools that SMEs can use to develop their e-commerce activities.

“Small businesses are the backbone of local communities and a growth engine for the South African economy. For this reason, it has never been more important to ensure that entrepreneurs and small business owners have access to the educational resources, ideas, tools and solutions to recover from the impacts of the pandemic and truly thrive. . The SME masterclass is the latest in our efforts to meet the needs of these essential businesses so that they can unlock their full potential in today’s digital economy, ”said Anita Opperman, Specialized Director of Commercial Sales, Mastercard , South Africa.

Ecommerce has been a boon for small businesses since March 2020, largely due to the rapid adoption by consumers of online shopping and digital services as they choose to shop securely at home. According to a Mastercard study on consumer spending, 68% of South African consumers are buying more online since the start of the Covid-19 pandemic, and 63% say they are making a conscious effort to buy online in small businesses.

“E-commerce has exploded and competition between SMEs has intensified as a new wave of arrivals has arisen from the Covid-19 pandemic. Thanks to this partnership with Mastercard, we will be able to open up new possibilities for SMEs by providing them with essential expertise that will help them start or grow their business online. This is of critical importance for SMEs, especially in these difficult times when most businesses have been negatively affected by the pandemic, ”said Colleen Harrison, Marketing Manager at PayFast. The SME Masterclass follows a two-month campaign between Mastercard and PayFast earlier this year, designed to encourage South Africans to shop online at local businesses, while highlighting the inspiring small businesses and entrepreneurs who drive them. argue. The aim of the campaign was to uplift SMEs and their ingenuity, inspiring South Africans to support local businesses through safe and convenient online shopping.

Event details

The SME Masterclass will take place virtually on November 23 from 11:00 a.m. to 12:30 p.m. SMEs can register for the free masterclass here. Space is limited to 1000 people.

Event preview

Accelerated by the COVID-19 pandemic, e-commerce is booming and entrepreneurs around the world are talking about starting or growing their business online.

Through the event, Mastercard and PayFast are embracing small businesses embracing this change, who have gone online and are growing digitally – embracing the technology and solutions that help sustain and grow revenue across multiple scenarios.

Under the theme “The new era of digital entrepreneurs: reloaded growth”, Mastercard and PayFast have joined forces to organize a virtual masterclass. This session brings together some of South Africa’s business and management gurus, including Vusi Thembekwayo and Lebo Lion, who will share their tips and experiences on how to boost your business, mitigate risk and take action. assault the “new normal”!

By the end of the event, participants will have learned how to humanize their brand using the digital marketing mix, improve the customer experience, optimize their small business through digital transformation, tackle risks and seize new opportunities. new opportunities and will also discover the ultimate online toolkit.

What participants will learn

Humanize Your Brand Using Digital Marketing Mix: Lebo Lion will share tips on how to humanize your brand, gain attention online, and convert your digital marketing efforts into sales. · Build a Web 3.0 Business: Vusi Thembekwayo will share ideas on how to scale a business in the post-covid-19 world and how you can create above-market value. Improve your customer experience: Understand the latest trends, find out what consumers want and how you can deliver an end-to-end customer experience. Optimize your small business: Learn about digital transformation strategies and get practical tips on how to better manage your cash flow. Face risks and seize new opportunities: See how other small businesses are overcoming challenges, opening up new opportunities, keeping their customers engaged, and sustaining profitability in our rapidly changing marketplace. Discover the Ultimate Online Toolkit: Learn about the essential digital tools and free resources that will support your online transition and growth, including how to protect your business from cybersecurity threats.


Time of the session

11:00 am Welcome: Anita Opperman, Mastercard

11:05 am Humanizing your brand thanks to the digital marketing mix: Lebo Lion

11:20 am Building a Web 3.0 Business: Vusi Thembekwayo

11:40 am Roundtable (40 minutes): Seizing the moment – discovering growth opportunities for digital entrepreneurs Anita Opperman, Mastercard Celeste le Roux, madebyartisans Colleen Harrison, PayFast Moderator: Vusi Thembekwayo

12:20 Questions and answers

12:25 p.m. Closing: Colleen Harrison, PayFast

Speaker biographies

Vusi Thembekwayo, venture capitalist, bestselling author, renowned entrepreneur and global speaker

Vusi Thembekwayo is a venture capitalist, bestselling author, renowned entrepreneur and global speaker who was named one of the World’s 12 Best Speakers by MeetingsNet for his inspiring and transformational impact on business.

Vusi has worked in 37 countries on six continents, helping executives make necessary but painful changes in their businesses. He is a regular contributor to CNBC and Forbes and has appeared on BBC, CNN and Bloomberg.

Vusi Thembekwayo understands the strategic nature of his work and catalyzes the growth of the company, drives the profound changes needed and inspires the essential motivation for leaders to take bold action.

Vusi has been a professional speaker for 16 years and has worked on 6 of the 7 continents.

Some of his accolades over the years include, but not limited to, the GQ Award in 2020 for Business Leader of the Year, creating a vast free training platform for entrepreneurs that has reached over 519,000 unique entrepreneurs verified in 23 countries on 5 continents using social media and online. learning platforms and recognition by the United Nations as one of the 100 Most Influential Africans in 2018.

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