Launch of new tourism brand “Explore Uganda” makes Ugandan and African tourism proud

“We unveiled and launched the brand for the destination Uganda, a proud Lily Ajarova told eTurboNews today. Lilly Ajarova is a Ugandan conservation and tourism specialist.

She is the Chief Executive of the Uganda Tourism Board, the Ugandan government agency responsible for promoting the country as a tourist destination. She was appointed to this position on January 10, 2019.

Speaking at the event – which was attended by a number of tourism and hospitality industry players – at Kololo Independence Grounds on Friday, Lilly Ajarova and the CEO of the Uganda Tourism Board (UTB). The board, which is Uganda’s marketing and regulatory agency, said it was excited about what the new destination brand Explore Uganda heralds for the country’s tourism sector.

Tom Butime, the Minister of Tourism, Wildlife and Antiquities, was certain that with the ‘Explore Uganda’ brand, the country was coming back to market with a unified call to explore Uganda. Minister Butime added: “Launching our destination brand to the world is just the beginning. Launching the destination brand is vital for restarting and rebuilding the tourism sector as it provides a. recognizable positive and forms the assurance of the beauty that we radiate.

“With COVID having wiped out most travel and tourism activity not only in Uganda and East Africa, it is also a welcoming movement of hope and rebuilding travel in this nation known for its incredible beauty, its wildlife and the best pineapples in the world,” says Juergen Steinmetz, Chairman of the Global Tourism Network and Board Member of the African Tourism Board.

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