Journal Sentinel Sports Show from March 10-13 offers the opportunity to explore

Organizers of the 81st edition Milwaukee Journal Sentinel Sports Show know that one of the main reasons people attend is to chat with exhibitors and learn about new equipment, explore the latest products and brainstorm ideas. Here are some of the companies that will have displays at the show.

Guardian Decoys

Art Remus’ craftsmanship expertise will be on display at the Keeper Lures stand during the show.

Remus founded the Addison, Illinois company over 30 years ago and it remains a “mom and pop” business offering what he calls a special collection of “panfish spoons” – also known as the name of fishing lures.

The lures are special, he said, because they are handmade and feature special patterns and colors. Remus makes the lures himself and his wife, Kathy, takes care of the record keeping, paperwork and IT for the business.

“There is no assembly line or automation,” he said. “We are a family business and we try to buy components that are made in the USA – our paints come from Wisconsin and our blades come from Wisconsin.”

The full line of Keeper Lures inventory will be available for purchase at the Sports Show, Remus said. “I started fishing,” he said, “and a few years ago I was walking into a sports show and I said, ‘One day I’m going to do this.’ And here I am.” Booth 1632.

Wisconsin United Wounded Warriors

Volunteers and monetary or product donations are the foundation of the programs Wounded Warriors United of Wisconsin offers to veterans in the state, according to chapter president Otto Reetz.

He said the raffle tickets that will be sold at the organization’s Sports Show booth are part of a nine-month fundraiser that begins in January and ends with an annual fishing trip in August in Oshkosh, where winners are chosen for prizes such as a four-wheeler, guns and bows.

Overall, he said, 200 veterans enjoyed fishing trips and 75 went hunting last year, thanks to Wounded Warriors United of Wisconsin.

Reetz said he attends eight or nine sports shows a year to raise awareness of the organization and raise money to support its programs, which are provided free to veterans. The shows are also a way to “make a lot of contacts,” he said. “Guys with boats can bring vets out for a day of fishing or maybe someone owns some property they’ll let us use for hunting.”

Being outdoors can give veterans a time and place to relax and heal, he said — and not having to worry about expenses is important. “Last year we had 13 cabins that resort owners gave away to veterans and their families for a week-long stay,” Reetz said. “People said to us afterwards, ‘We could never have afforded it.’ ” Booth 1723.


Owner Dan Hutter said the goal of moboevo, founded in 2018, is simple: “Our goal is to showcase innovative entrepreneurs and identify products that move people in very unique ways.”

Many of these products will be exhibited and available for purchase at the Sport Show. Hutter said moboevo sells “lifestyle transition” products that can work together to make outdoor activities easier and more fun.

For example, instead of walking through heavily forested areas inaccessible to most vehicles, hunters can ride fat-tire e-bikes to locations of their choosing and use the bikes to help get their game out. The company also sells a trailer that can be attached to a fat-tire e-bike to pull a kayak that can switch from human-powered to electric-powered. The trailer can become a beach fishing cart.

Hutter said moboevo also offers a full line of e-bikes that can be adapted to help people with hip or knee problems. And the company sells an inflatable paddle board/windsurf board that fits in two bags for transport.

“We search the world for innovative products,” he said. “We will be selling our inventory at the show. We want to give people a really good taste of what it’s like to walk into one of our stores. Booth 1608.

Liberty Yacht Club

Since its inception in 1989 in Sarasota, Florida, Freedom Boat Club’s mission has been to make boating fun – without the hassle of insurance, maintenance, cleaning and other expenses, except the fuel.

Representative Ellen Marsh said the business was acquired by Brunswick in 2019 and now has more than 300 locations in the United States, Canada, France and the United Kingdom.

“We hope to open three or four more locations in Wisconsin by the start of the season,” she said.

Memberships are paid on a monthly basis; training at all levels is provided and members have reciprocal use at all Freedom Boat Club sites.

Marsh said the Freedom Boat Club fleet consists of craft that are all under 5 years old and range in size from 17 to 24 feet. The company’s website says the boats available include pontoons, bowriders, deck boats, offshore/inshore fishing boats and wake boats.

Visitors looking to find the Freedom Boat Club’s booth at the Sports Show can look for one of its vessels, a 23.5ft center console Trophy boat. Booth 1446.

Ken Moody Safaris

Visitors to the Ken Moody Safaris booth at the Sports Show may find a must-do trip to Africa easier and cheaper than they think.

Since 1994, Moody’s has been planning and leading excursions in Africa, primarily to the northern provinces of Limpopo, KwaZulu-Natal and the North West. Trips can involve African game hunting or they can be “eco tours” which can offer visitors a chance to photograph wildlife, explore villages, learn about different cultures or visit cities such as Capetown or Sun City, which he compared to Las Vegas. .

Moody’s said a five-day hunting safari costs less than $3,000 and that covers everything but airfare. Moody’s said tours can be booked anytime, though most people book them about a year in advance.

“All you really need is a passport and a plane ticket,” he said.

Other than a negative COVID-19 test, he said there were no vaccine requirements to enter South Africa. Travelers must also have a negative COVID test to re-enter the United States.

Moody’s will host two trade show seminars that will be open to the public. “They are what I call Africa 101,” he said. Booth 1333.

Truck Toys

General Manager Bill Ciuplinski has a simple description of Toys for Trucks: “We’re a one-stop shop for automotive accessories.”

Many of these accessories, along with several vehicles, will be on display in the company’s 4,500 square foot space at the Sports Show. Among other things, visitors will be able to see truck hoods and camping equipment.

Ciuplinski said Toys for Trucks will have products for sale at the show, including LED light strips, tents, gas cans and fuel pumps.

The company started with one store in 1989 and now operates 11 stores – seven in Wisconsin, three in Illinois and one in North Dakota.

“We do everything from a basic floor mat to a suspension lift,” Ciupliniski said. “We are one of the few companies where we can deal directly with the customer, outfit their vehicle and see their excitement when they see the finished product.” Booths 1005-1006.

Montana Wild Horse Sanctuary

Jim Jones, who grew up in New Berlin, will return to his home country in March to introduce the Sports Show to Montana’s Wild Horse Sanctuary.

He moved to Montana in 1979 and later founded the sanctuary, an ambitious multi-phase project to acquire wild mustang horses that were rounded up and kept in paddocks by the Federal Bureau of Land Management; it’s a way to control the size of the herds that roam the western prairies – bringing them into conflict with the agricultural industry that uses the same land to graze cattle.

Jones said the sanctuary has a board of directors and has obtained 501c3 status as a nonprofit from the IRS. Now he has focused on fundraising so the organization can purchase property.

“Right now we don’t have the land,” he says. “I want to spread the word for donations so we can get property. If we can get 50 or 100 acres, that should get us started.

Jones said his plan is also to set up an education center for visitors and gently train mustangs that show appropriate temperaments so they can be sold to private owners. Other horses will be allowed to roam freely. “I want to educate the public on how well balanced these horses are,” he said. Booth 1221.

If you are going to

What: Milwaukee Journal Sentinel Sports Show.

When: From Thursday March 10 to Sunday March 13.

Or: State Fair Park, Wisconsin Exposition Center, S. 84th St. and W. Greenfield Ave., West Allis.

Hours: 10 a.m. to 8 p.m. daily, Sunday closing at 5 p.m.

Tickets: $12 at the door for adults, $5 for children 5-17, free for children under 5.

Car park: $10.


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