Hurtigruten appoints Black Travelers Advisory Council
His Black Traveler Advisory Board is currently aboard the Roald Amundsen for a voyage to Antarctica.
Led by Anders Lindström, Hurtigruten Group PR and Communications Manager for the Americas, the council was created to provide the information and tools needed to better reach, interact with and position products for black travellers.
Some goals include identifying black scientists as potential onboard speakers, attracting more expedition leaders of color, learning from unsung black explorers who can be incorporated into expedition cruise itineraries. company, the improvement of communication and marketing materials and the amplification of career opportunities via the consulting networks.
The council includes entrepreneurs, travel consultants, heads of tourism organizations and community influencers.
Chaired by Stephanie M. Jones
President Stephanie M. Jones is the founder and CEO of the Cultural Heritage Economic Alliance, Inc., founder of Black Cultural Heritage Tours and the National Blacks in Travel & Tourism Collaborative. Jones serves on the U.S. Department of Commerce’s Travel and Tourism Advisory Council, Northstar Travel Group’s Black Travel Advisory Council, Newsweek’s Future of Travel Awards Advisory Board, and the Future of Travel Advisory Board. Tourism Coalition.
Kareem George is Founder and Director of Culture Traveler, LLC, a luxury travel agency specializing in experiences centered around the arts, culture and cuisine. A national at-large director of the American Society of Travel Advisors, he also serves on the advisory board of Travel + Leisure Travel, the luxury committee of Signature Travel Network and the editorial advisory board of Travel Market Report.
Naledi Khabo, CEO of the Africa Tourism Association, is co-founder of Travel is Better in Color, a platform celebrating diverse stories and storytellers in the travel industry, and co-founder of The Collective, a global group of black travel writers and journalists, publicists, magazine owners, television personalities and industry leaders.
Martinique Lewis, co-founder and president of the Black Travel Alliance, is the creator of the ABC Travel Greenbook and the Diversity in Travel Scorecard. Recently named one of the “Most Influential People in Travel” by Travel + Leisure and Travelpulse. She is a member of the Condé Nast Traveler Advisory Board and Head of Influencers for NYC&Company.
Rue Mapp, founder and CEO of the national nonprofit Outdoor Afro, was named a 2019 and 2021 National Geographic AFAR Travel Vanguard Honoree. She serves on the boards of the Wilderness Society and Theodore Roosevelt Conservation Partnership and chairs the California State Park and Recreation Commission by appointment of the Governor.
Patricia Yarbrough, president of Blue World Travel, created Festival at Sea, designed for African-American cruise passengers. In 1998, she launched Friends of Festival at Sea, created for African Americans who wanted to broaden their horizons and explore the world.
Travel, allowances and donations
Board members will participate as guests on select Hurtigruten sailings including Antarctica, and the board will be among the first to learn about the company’s new cruises in West Africa.
Each member receives a fee for their participation, with $5,000 also going to the organization or nonprofit of their choice that works to benefit and empower Black travelers or the Black travel industry . As such, Hurtigruten has donated to The Black Travel Alliance, The Collective, National Blacks in Travel & Tourism Collaborative, Outdoor Afro and Spelman College Gordon Zeto Center for Global Education and ASTA.