East African creatives eager to seize the opportunity

Two Kenyan online creators and a Ugandan influencer are among the 10 African creators identified by Meta in its new campaign titled “Creators of Tomorrow”.
The campaign celebrates emerging talent around the world who are inspiring a new movement of creative content online.

Kennedy Odhiambo aka Crazy Kennar, an award-winning comedian based in Nairobi, Kenya, uses YouTube to entertain his viewers. His content through the YouTube channel “Tales of Crazy Kennar” addresses the daily experiences of young people.
Sheila Kwamboka aka Kwambox is a radio host who entertains her subscribers with her dance moves and bubbly personality. She is also a renowned MC and event host. She is the creative director of talent agency Lightbulb Entertainment Limited in Nairobi.

Nadia Matovu is a Kampala-based influencer, wife and businesswoman. She uses her daily life to create content to inspire her followers.
“When I learned that I had been selected to be a Meta Creator of Tomorrow ambassador, I was over the moon!” Ms. Matovu said Saturday Monitoradding, “I’ve been creating content since 2018, so working with a company like Meta that has transformed content platforms with their ever-evolving technologies, is a dream come true for my content creation journey.”

What to expect
Kwambox also said Saturday Monitor that she “was thrilled” and humbled by the recognition if anything because “Meta is one of the greatest companies in the world”.
Crazy Kennar says its fans should expect pure entertainment, which “will make them smile and educate them while standing up against depression through the Meta platforms.”
Creatives also feel the experience will be a learning curve, with Ms Matovu saying she expects to “learn more about me as a content creator, what inspires me to create content, and how Meta platforms have allowed my creativity to come to life”.

Kwambox, on the other hand, talks about growth and “using this opportunity to reach greater heights in terms of content creation”.
In a statement, Meta said the 10 shortlisted creatives were bursting among their online communities by showcasing a top-notch approach to video formats, technology and interactive entertainment.

Meta added that the global campaign will see them working closely with creators in Europe, the Middle East and Africa to grow their audience and turn their passions into professions through Meta technologies.
African creators have creatively used Meta, Facebook and Instagram technologies and applications to express themselves and tell the African story to their audiences. Using fashion, comedy, food, travel and political commentary, designers from sub-Saharan Africa have increased recognition of the continent’s cultural contribution over the years. This in turn has improved the image of the continent.

The campaign which highlights creators from East Africa, Southern Africa and Francophone Africa was launched on September 6th. we aim to highlight creators who are innovating through tools such as Reels and short video content formats, as well as those who are leveraging and exploring new content formats such as AR/VR.
Ms Baz added: “We are thrilled to be working closely with these creators, and we are committed to helping them grow their audience, build a business and unlock new possibilities for the future as we build for the future. metaverse.”

thought process
When asked how she goes about creating her content, Ms. Matovu replied, “The content creation process varies depending on the type of content (photo or video) that I create.”
Zooming in on how she creates Instagram reels for her ‘Luxurious Uganda’ miniseries, she added, “…the goal is to capture the aesthetic beauty, experience and vibe of some of my favorite places. in Uganda, I start by doing the logistics (choosing a place, a date and a time of shooting) as well as obtaining the authorization of the establishment to film.

She then revealed, “I go with my crew and we start by filming b-roll footage of the place, then we film myself doing various activities there. For example, a spa treatment or having lunch, it sounds simple, but the 90-second reels you see on Instagram usually take a day to shoot and another day to edit.
Crazy Kennar agrees, adding that their final products usually involve “a process of thinking, scripting, shooting and editing, which is done with our creative company Tales of The Crazy Kennar TV, and me as CEO.” .
For his part, Kwambox says his thought process is “all natural. Nothing choreographed or rehearsed. I just move when I feel like it.

When asked what motivates him to create a comedy that entertains his fans, Crazy Kennar replies, “My mission has been to make people happy. There was an example [where] I received a message from my fan who said: ‘Today I lost my mother, seeing this video I laughed so much. Thanks for lifting my mood. Such messages kept me motivated.
Ms Matovu described “having my content labeled as inspirational” as “extremely flattering”. She says her thought process around content is “based on my ideas and what I like.”
“Dancing is part of my lifestyle. I don’t think about it too much. I just moved. Dance is an expression of my personality,” says Kwambox.

Type of messages
As for the messages he conveys in his content, Crazy Kennar says, “My messages vary from video to video. All of my videos reflect what is happening in society, which sparks a conversation. I am the funniest mirror in society.
Ms Matovu says Uganda’s “under-representation” of beauty is ultimately what got her creative juices flowing.
“We are a beautiful country, with beautiful places, and through my content I intend to show the world the Uganda I know,” she said. Saturday Monitor.
“With a positive mindset, anything is possible,” says Kwambox. “My slogan is ‘Kapooow,’ which means putting your best foot forward.”

The other African creators who made the cut are Pamela Mtanga (South Africa), Ruth Ronnie (Zambia), Ruvarashe Hapaguti (Zimbabwe), Mishaa (Ivory Coast), Saraï D’Hologne (Ivory Coast), Fatou Jupiter Touré (Senegal) and Ngorbachev Niang (Senegal).
Meta will host exclusive events across the region to celebrate the creators of tomorrow, sharing the latest news, tips, and tools and resources on Meta technologies. In Kenya, the creators featured in the campaign will attend an exclusive brunch featuring a Reels School.

Other events
Elsewhere in South Africa, more than 50 creators will take part in a Creators Day filled with dedicated workshops and bespoke training to help them thrive in this evolving digital and creative economy.
In November, the creators of tomorrow will have the opportunity to attend EMEA Designer Week for the first time in London at the iconic Tate Britain. There, the creators of tomorrow will be joined by other regional creators at different stages of their careers to collaborate, learn from each other, and continue to find inspiration in the future of content creation on the platforms.

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