COVID-19 has brought innovation to domestic tourism, says SA Tourism

COVID-19 has brought innovation to domestic tourism, says SA Tourism

Tourism was operating between 30 and 40% of its capacity in March 2022 compared to 2019.

Image: © Claudia Schnepf/123rf.com

JOHANNESBURG – To celebrate World Tourism Day, SA Tourism announced that the COVID-19 pandemic has helped the country evolve and become more creative.

Despite the halt in global and domestic tourism – when most of the world closed its borders at the height of the outbreak in 2020, Thandiwe Mathibela of SA Tourism said the agency had seen an increase in campaigns and events outside.

“People actually want to get out because they feel limited [by] the COVID-19 pandemic. So I think it has forced us all to rethink the way we look at tourism. Now, more and more, when you go out, you go out to the market. So tourism is no longer as traditional as we used to think,” explained Mathibela.

The tourism sector has been one of the hardest hit by the pandemic, with research from South Africa’s Tourism Business Council indicating the sector was operating at between 30-40% capacity in March 2022 compared to 2019.

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