Content Creator Kiitan Akinniranye Shares Her Social Media Journey – Black Girl Nerds
Atlanta-based influencer Kiitan Akinniranye is a name you should have on your radar. Especially if you are interested in beauty, travel and lifestyle topics. Kiitan started her career as an influencer in college. While studying for MCATs, she used blogging as a creative outlet and found her calling by sharing her personal hair journey and opening up about her skin insecurities while in med school.
Kitan is now the founder of the headwrap company. Atarah Avenue and has successfully partnered with well-known brands to create content. BGN conducted an interview with Kiitan via email about what led her to become an online community builder, the advice she has for creators, and her toughest times as an entrepreneur.
What inspired you to create travel content? Tell us how it led you to become a community builder.
I have always liked to travel. I moved to the United States when I was 7, so I started my journey at a very young age! My family was very Nigerian but I also grew up experiencing life in America. I think navigating these two very different cultures sparked my curiosity to see even more of the world. Every time I set foot in a new country, I am always in awe of how much more there is to life than I know. Sharing what I find brings me great joy and I’m glad people connect with what I have to say.
In the 10 years you’ve been a content creator, what changes have you experienced in your community?
I feel like the world of content creation is constantly changing. Frankly, sometimes it’s hard to follow! When I started, it was really about branding and consistency. You had to introduce yourself and clearly state what you provided to your community. Now, I think creativity and entertainment are major driving forces. I always need to be consistent and I always need to have a clear brand, but there are so many people with amazing things to say, so you need to find a way to stand out and keep your community engaged.
Define your content in three words.
Colourful, bold, inspiring