Africa tourism – We Are Africa http://we-are-africa.org/ Tue, 21 Jun 2022 21:01:25 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://we-are-africa.org/wp-content/uploads/2021/06/cropped-icon-32x32.png Africa tourism – We Are Africa http://we-are-africa.org/ 32 32 Domestic tourism is a low-hanging fruit that Africa must pick https://we-are-africa.org/domestic-tourism-is-a-low-hanging-fruit-that-africa-must-pick/ Tue, 21 Jun 2022 21:01:25 +0000 https://we-are-africa.org/domestic-tourism-is-a-low-hanging-fruit-that-africa-must-pick/ Columnists Domestic tourism is a low-hanging fruit that Africa must pick Wednesday, June 22, 2022 Tourists take photos of a lion in the Maasai Mara Game Reserve. FILE PHOTO | NMG Tourism is a major contributor to the GDP of African economies. In 2019, the industry accounted for around 7% of Africa’s GDP and contributed […]]]>

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Domestic tourism is a low-hanging fruit that Africa must pick


Tourists take photos of a lion in the Maasai Mara Game Reserve. FILE PHOTO | NMG

Tourism is a major contributor to the GDP of African economies. In 2019, the industry accounted for around 7% of Africa’s GDP and contributed $169 billion to its economy, about the size of the combined GDPs of Ivory Coast and Kenya. But Covid-19 changed all that.

In July 2020, the African Union estimated that Africa had lost nearly $55 billion in travel and tourism revenue and two million jobs in the first three months of the pandemic.

The International Monetary Fund (IMF) has predicted that the real GDP of African countries dependent on tourism will fall by 12% in 2020.

However, as Covid-19 restrictions ease, harnessing domestic tourism demand has offered some respite for the sector as a growing middle class and young population show more interest in travel.

The International Finance Corporation (IFC) says much of the world has had the benefit of captive national and regional audiences. But in Africa, domestic tourism has long been neglected. The sector must be oriented towards more diversified markets in order to have greater resilience in the future.

According to the World Travel & Tourism Council (WTTC), domestic tourism accounted for 55% of travel and tourism expenditure in Africa in 2019, below the contribution of local tourism in North America (83%), Europe (64 %) and Asia-Pacific (74 percent). Domestic tourism accounted for 73% of total global tourism spending in 2017.

Africa’s growing middle class and population of young, adventure-hungry travellers, and the recently launched African Continental Free Trade Area (AfCFTA), the world’s largest free trade area by number of participating countries , are among the pillars supporting the future growth of the domestic market. and regional tourism on the continent. This therefore requires a rethink of the strategy, particularly in terms of building a national customer base to match, or even exceed, the international base.

But a transition to domestic tourism requires building the capacity of service providers on harnessing digital technologies for product development and marketing.

There is also a need to improve professional standards for tourism service providers, including tour operators and tour guides. Likewise, there is a need to build sustainability into the recovery process — sustainable environmental, social and financial practices; diversification of national tourism products and national and regional tourism campaigns supported.

Travel costs also need to be reduced as this has been an obstacle. At the same time, building affordable hotels could go a long way in increasing affordability for local tourists. Africa needs hotels designed for this local market.

Most parts of Africa remain among the most expensive countries to develop hotels. Innovative technology and flexibility around branding standards will be key to reducing costs, as will the relaxation of import duties and more options around development professionals and entrepreneurs.

Hotels are becoming more and more flexible, but there is still a lot to be done to develop domestic tourism.

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Malawi: Your guns are not toys, Tourism Minister Usi tells Game Rangers https://we-are-africa.org/malawi-your-guns-are-not-toys-tourism-minister-usi-tells-game-rangers/ Mon, 20 Jun 2022 09:12:40 +0000 https://we-are-africa.org/malawi-your-guns-are-not-toys-tourism-minister-usi-tells-game-rangers/ Tourism, Culture and Wildlife Minister Michael UIsi said game wardens must respond with equivalent action whenever they see their lives in danger from poachers. The Minister said this on Friday, June 17, 2022 when he presided over the formal handover of various field equipment worth over K15 million from the Alliance of Attorneys General (AGA) […]]]>

Tourism, Culture and Wildlife Minister Michael UIsi said game wardens must respond with equivalent action whenever they see their lives in danger from poachers.

The Minister said this on Friday, June 17, 2022 when he presided over the formal handover of various field equipment worth over K15 million from the Alliance of Attorneys General (AGA) and the Alliance of Wildlife Investigators (WITA) to the Government of Malawi through the Ministry of Tourism, Culture and Wildlife.

Usi thanked AGA and WITA for the kind donation of valuable equipment to be used by Department of National Parks and Wildlife personnel in their duty to combat wildlife crime.

He said it is important to know that the wildlife sub-sector contributes about 2.7% to the overall growth of the tourism sector, and that the donation comes at the right time as tourism is a priority for the socio-economic development of the country. as envisioned in the Malawi Development Agenda 2063.

The Minister added: “In order to motivate staff in this fight against wildlife crime, it is necessary to provide the tools and equipment, such as those handed over to the government today. These will go a long way to reduce the challenges field staff face in carrying out their noble duty.”

The Minister sympathized with the Rangers over the death of their colleague who was killed by thugs in Machinga in April this year, during an undercover mission to recover a rhino horn which was killed by suspected poachers .