Cape Town Tourism focuses on domestic travelers

Cape Town Tourism is focusing on domestic travelers this holiday season and the “Pocket-Friendly” campaign will be rolled out for the second year in a row. After international travel bans were imposed on South Africa as a result of the Omicron variant, the city has shifted focus to make sure things keep turning.


Cape Town Mayor Geordin Hill-Lewis said the 2021 Pocket-Friendly campaign was implemented within a week. He said the message behind it to all South Africans and Capetonians is clear: “Don’t let travel bans ruin your travel plans – come to Cape Town. “

“Our launch includes many discounts on flights, accommodation and attractions around Cape Town, and we’re relaunching the Pocket-Friendly campaign to give visitors plenty of options.

“The tourism industry needs every ounce of support this peak summer season and we look forward to welcoming tourists back to visit the beautiful city of Cape Town,” said Hill-Lewis.

James Vos, MayCo Fellow for Economic Growth, Mayor Geordin Hill-Lewis (center) and Cape Town Tourism CEO Enver Duminy (right). Photo: City of Cape Town.


The Pocket-Friendly campaign was launched this week and will run until February 28, 2022.

Domestic travelers will be offered discounts on flights, hotels and activities, which Cape Town Tourism hopes will encourage bookings and offset brutal international cancellations in the past fortnight.

“This campaign will benefit the SMME business sector such as independent local attractions, guest houses and B&B accommodations to large hotel chains who all need help in these difficult times,” said Hill-Lewis.

The areas that are part of the Pocket-Friendly Campaign are: Blouberg, Langa, Athlone, Sea Point, Kalk Bay and Kirstenbosch Gardens.


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