Botswana to host 2022 Africa Tourism Leadership Forum

5e The Africa Tourism Leadership Forum (ATLF) and awards are scheduled for October 24-26.

It will host a roundtable between the presidents, CEOs and leaders of private sector tourism associations and bodies across the continent.

This leadership session aims to prioritize the role that national private tourism associations and bodies play in unlocking intra-African travel bottlenecks, particularly given the decline in non-African inbound travel following of COVID-19.

To appreciate and strengthen the role played by the private sector in African tourism, the ATLF 2022 will organize a Private Sector Roundtable as a meeting of private sector tourism associations from African countries to develop a pan-African private partnership initiative focused on action and functional.

The objective is to intensify advocacy and promotion of intra-African travel, including inbound and outbound travel to a pan-African umbrella body or association. With this in mind, all Presidents, CEOs and Executives as well as Technicians of Tourism Boards/Authorities and Associations are invited to register, participate and contribute to this landmark project as a collective and pan-African approach to boosting intra-African travel.

Opening messages for the session will be delivered by the AfCTA Secretariat, ECA, SADC Secretariat officials and others.

The ATLF 2022 program will be led by renowned speakers from around the world. These include HE Elias Mpedi Magosi – Executive Secretary, SADC Secretariat; Hon. Dr Ibrahim Awal, Minister of Tourism, Arts and Culture, Ghana; Hon. Heather Sibungo – Deputy Minister of Environment, Forestry and Tourism, Namibia; Emily Mburu-Ndoria – Director, Trade in Services, Investment, IPR and Digital Trade, ZLECAf, Ghana; Senthil Gopinath – CEO, ICCA, Netherlands; Dr Rob Davidson – Managing Director, MICE Knowledge UK; John Friel – Country Director, Travelstart, South Africa; Didier Scaillet, Managing Director, Meeting Profile, Belgium; Ariella Kageruka – Head of Tourism and Conservation, Rwanda Development Board (RDB); Moseketsi Mpeta – Chief, Tourism and Services, IDC; Ms. Elcia Grandcourt, Director, UNWTO Africa Department and many others.

Grand Palm, Gaborone International Convention Centre, Botswana will host the 2022 ATLF.

For more information visit:

Comments are closed.