Bambuser wins the LVMH Innovation Award 2021

The Bambuser start-up, specializing in live shopping events, was crowned the winner of the LVMH Innovation Award 2021.

Bambuser aims to bridge the gap between online and offline shopping experiences and allows brands to host live online shopping sessions with influencers or sellers. These shows are hosted natively on the brands’ websites, allowing them to take ownership of the look and feel of the experience and manage conversations, data and check-out. Among the start-up’s clients are Parfums Christian Dior, Ted Baker, Farfetch, Frame, Tommy Hilfiger and LuisaViaRoma.

The start-up was chosen as the winner of the LVMH Innovation Awards 2021 by Bernard Arnault, Chairman and CEO of LVMH, Toni Belloni, CEO of the LVMH group, and the members of the selection committee.

As the winners, Bambuser will benefit from a six-month “personalized support” as part of LVMH’s acceleration program, “La Maison des Start-ups”, based on the Station F start-up campus in Paris.

Commenting on the victory, Sophie Abrahamsson, Commercial Director of Bambuser, said in a statement, “At Bambuser, we are on a mission to change retail. We are very proud to contribute to this with the LVMH Group. Any start-up needs more than just a mission to be successful: a dedicated, highly skilled team who doesn’t take no for an answer, and that important customer who believes in you and wants to lead the way with you, and that is LVMH for us.

Besides being the big winners, Bambuser also won the Omnichannel and Retail Experience award.

LVMH announces the winners of the 2021 Innovation Trophies

The LVMH Innovation Awards 2021 received more than 850 nominations from all over the world. The luxury conglomerate has selected 28 start-ups from 12 different countries as finalists for their approach to the theme “The future of customer experience is here”.

Alongside the top winner, awards were presented in six different categories: data and artificial intelligence, employee experience, media and brand awareness, omnichannel and retail experience, operations and manufacturing excellence, and durability.

For the first time in its five-year history, six start-ups were awarded instead of three in previous years.

Each of the start-ups “stood out from the competition” in their respective categories, LVMH said in a press release, and all “embody excellence in their particular area of ​​expertise, with products or services that help shape the customer experience of tomorrow. ”.

Image: courtesy of the LVMH Innovation Award

The French start-up Data & Data founded by Zouheir Guedri won the Data and Artificial Intelligence category for its ability to analyze large volumes of transactions carried out on international marketplaces in order to help luxury companies refine their marketing strategies. Data & Data is one of the startups that participated in the fourth season of LVMH’s La Maison des Startups accelerator program at Station F.

Each has been recognized for their employee experience. The start-up created in 2015 by Fanny Prigent, Maxime Baudet and Théo Scubla aims to increase the visibility of refugees and migrants holding a work permit by putting them in touch with multinational companies.

England-based game publisher and developer Aglet, founded by Ryan Mullins in 2019, received the Media and Brand Awareness Award for their game allowing sneaker fans to earn in-game currency, compete with other players and collect limited edition virtual sneakers designed by some of the world’s biggest brands.

The Operations and Manufacturing Excellence award was won by Hipli, launched in 2020 by Anne-Sophie Raoult and Léa Got. Hipli designs and manufactures reusable packaging, as well as a service allowing consumers to easily mail packaging to its sorting centers using the prepaid label. Just one year after its creation, Hipli is already present in nine European countries.

The final award for sustainability went to Galy, a US-based start-up founded by Luciano Bueno and Paula Elbl. Galy was started to solve the problem of excessive water and pesticide use in cotton production and offers brands of clothing made from cotton grown from cells in bioreactors.

LVMH Group CEO Toni Belloni added: “Innovation is an absolute obsession at LVMH. This is what allows us to continuously increase the attractiveness and desirability of our Houses. We are merging luxury and technology, and the 2021 Innovation Trophy finalists will bring us their ability to further fuel this meeting. Their entrepreneurial spirit joins and inspires ours.


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