A new dawn for Tanzanian tourism through a first documentary

After the President of Tanzania, Samia Suluhu Hassan, officially launched the first Royal Tour tourist documentary in the United States and Tanzania, a new dawn for the development of tourism in Tanzania and East Africa has been observed.

Tourism industry players are clearly optimistic that the Royal Tour initiative will transform tourism in Tanzania and East Africa through the influx of holidaymakers and tourism investors in hotels, tour operators land and airlines.

More than 30 tourist agents from the United States, France, Bulgaria and other European countries have indicated their intention to visit Tanzania and then explore the tourist attractions, ready to market them in their home countries.

The film is expected to increase Tanzania’s tourism and investment portfolio across the world through its content, the Tanzanian President said.

She said the shooting of the film cost 7 billion Tanzanian shillings ($3 million) which was donated by various stakeholders including tourism companies and private companies.

President Samia said the idea of ​​shooting the Royal Tour documentary was conceived by the Tanzanian Diaspora in the United States who suggested such a prominent tourism film, aimed at uplifting Tanzanian tourism from the impacts of the COVID pandemic. -19.

“We hope to attract more tourists and visitors to Tanzania through this documentary,” the Tanzanian president said.

Tourism is a delicate sector that needs the highest priority to rescue it from current global challenges, primarily the impacts of COVID-19, a driving force that had attracted itself, along with other stakeholders, to deliver the Royal Tour documentary.

The Royal Tour documentary is part of a Tanzanian government goal to increase tourist numbers from the current 1.5 million to 5 million tourists by 2025 under Samia’s administration.

Tanzania’s tourism sector employs 4.5% of the Tanzanian population through direct and indirect employment, while contributing 17% to the national gross domestic product.

Samia said that the outbreak of the COVID-19 pandemic in 2019 had caused the loss of employment for approximately 412,000 people who worked in the tourism sector in various sections.

“This situation made us go to see the documentary Royal Tour to attract more tourists to come and then to visit Tanzania,” she said.

“Tanzania will now be ready to receive more tourists, so commercial enterprises should take advantage of this advantage to establish more hotels, and tour operators should be well equipped to accommodate tourists with airports planned for more visitors to land in. Tanzania,” she said.

The Royal Tour documentary will also help expose Tanzania beyond tourism by highlighting other key productive sectors including agriculture, energy and mining.

After its official launch in Tanzania, the documentary will now be distributed free of charge to all TV stations for public viewing. Other travel media are also encouraged to screen and explain the documentary as well.

The Royal Tour documentary has highlighted the major wildlife parks of Kilimanjaro, Ngorongoro Conservation Area, Serengeti, Mkomazi Rhino Sanctuary, Lake Manyara and Arusha National Parks in the Northern Tourism Tour Tanzania, as well as the rich Indian Ocean beaches on the mainland and in Zanzibar. , as well as the cultural and historical heritage of Bagamoyo and Zanzibar.

Besides guiding viewers to major tourist attractions in Tanzania, President Samia also spoke of the qualities of warmth, friendliness, openness, generous hospitality of Tanzanians and the richness of their intangible cultural heritage.

The alluring documentary was recorded in Tanzania between August 2021 and early September 2021, then premiered in New York on April 18 and Los Angeles, then in Tanzania in late April and early May.

The US tourist market is the main source of tourists visiting Tanzania, President Samia said.

Americans are considered the biggest spenders on quality tourism, primarily trophy hunters and safari vacationers to Tanzania’s wildlife parks and trekking expeditions to Mount Kilimanjaro.

The main tourist markets in Africa, which Tanzania is lobbying through the documentary (Royal Tour), are Kenya and South Africa.

Kenya is the main source market for overland tourists traveling by safari vehicle between Nairobi and northern Tanzania, mainly East African citizens and foreign visitors landing in Nairobi from Europe, Asia , the Americas and other African states.

The documentary is expected to attract safari tourists visiting other African countries, mainly neighboring states of Tanzania, to expand their tour itineraries and then visit Tanzania.

The number of tourist arrivals to Tanzania dropped dramatically to 621,000 in 2020 after the outbreak of the COVID-19 pandemic, the president said at the launch of the Royal Tour documentary in Dar es Salaam.

Tanzania recorded 1.5 million tourists which generated $2.6 billion in 2019 shortly before the outbreak of the COVID-19 pandemic.

Tourism continues to play an important role in Tanzania’s economic growth and remains one of the fastest growing sectors in Tanzania.

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