A forum on influencer marketing in Africa


WaxPrint Media presents the Influencer Africa Forum on Thursday, May 27, 2021 from 1:00 p.m. to 4:00 p.m. GMT. This virtual forum is a platform for brands, marketers and influencers to explore trends, challenges and successful case studies of influencer partnerships, as well as highlight opportunities for influencers. to make the most of their social platforms and online communities, to navigate negotiations and the role brand partnerships play in the new normal. Part of the program will be filmed live in Accra at the Martini Studio with the host and selected speakers, including Mr animest, Joselyn Dumas and Ameyaw Debrah.

“The growth of influencer marketing shows no signs of slowing down globally and the same is true for African markets. Despite the challenges when it comes to working with influencers, brands continue to look to influencers to drive engagement and sales, and influencers are finding creative and lucrative ways to connect brands and products to their communities ”, shares Muhammida El Muhajir, the Chief Strategy Officer at WaxPrint Media, an Accra-based digital marketing and public relations agency, who has extensive experience in entertainment marketing with previous roles at Nike, Inc. and the prestigious William Morris Agency.

The Influencer Africa Forum will feature one-on-one conversations with leading African influencers sharing their experiences working with brands such as recording artist M. manifest who has partnered with Martell and Absa Bank, actress / media personality Joselyn Dumas who has served as an ambassador for Jaguar, Jobberman Ghana, Ghandour Cosmetics, and Standard chartered bank and acclaimed journalist Ameyaw Debrah who works with many brands on his digital media platforms. The brand panel will be moderated by a public relations expert based in Lagos, Bidemi Zakariyau Akande in dialogue with representatives of the banking, mobile, technology and spirits sectors regarding the integration of influencers in marketing campaigns and specific case studies.

“Influencer marketing is one of the most impactful forms of marketing, especially with the rise of social media and technology. Brands are always trying to better understand how to assess impact on brand awareness and sales and influencers are gaining knowledge of their value and role in improving campaigns. We are excited to provide a platform to engage with market leaders in Africa, dynamic influencers and global pioneers to explore the current state and future of influencer marketing on the continent, ”El Muhajir adds.

With a highlight on the role of technology in marketing, a segment of the program will also include presentations by African technology-based influencer marketing platforms that streamline selection and negotiation between influencers and brands.

African speakers of influence:

Muhammida El Muhajir – Strategy Director, WaxPrint Media
Bidemi Zakariyau Akande – Founder and CEO of LSF PR
M.anifest – Performer
Joselyn Dumas – Actress and Media Personality
Ameyaw Debrah – Celebrity Reporter / Publicist / Social Media Marketer
Jeannette Quashie – Brand Manager at Pernod Ricard
Nekeda Newell-Hall – Talent Executive + Chief Impact Officer, strut AGENCY Los Angeles
Therese Jones – CEO Ripple Influence
Bukky Akomolafe – Country Manager at Travelstart

No more speakers to add.
Free registration at www.waxprint.media/influencerafrica

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